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Gut Feelings

By Gerd Gigerenzer

Product Image: Gut Feelings

Gut Feelings

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Description
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink. Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
288
Release Date:
2008-06-24
Publication Date:
2008-07-01
Publisher:
Penguin Publishing Group
Languages:
Original: English
ISBN10:
0143113763
ISBN13:
9780143113768
GPSR Manufacturer Reference:
[email protected]
Weight:
202 g
Height:
128 cm
Width:
195 cm
Thickness:
17 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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