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Sun Tzu Strategies for Selling
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Description
Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:
Get your strategy straight
Win without fighting
Have a unique selling proposition
Know your competitor
Aim for big wins
Learn from lost sales
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
242
Release Date:
2003-11-10
Publication Date:
2003-11-10
Publisher:
McGraw-Hill Education
Languages:
Original:
English
ISBN10:
0071427309
ISBN13:
9780071427302
Weight:
357 g
Height:
152 cm
Width:
229 cm
Thickness:
13 cm
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