Marketing Management and Strategy

Name: Marketing Management and Strategy
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By George Tesar

0 - Default Title

Description

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

Product details

Edition:

illustrated

Number of Pages:

280

Release Date:

2013-03-29

Publication Date:

2013-02-08

Publisher:

Routledge

Languages:

Original: English

ISBN10:

041578333X

ISBN13:

9780415783330

GPSR Manufacturer Reference:

[email protected]

Weight:

587 g

Height:

161 cm

Width:

240 cm

Thickness:

20 cm

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