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LOIS Logos How to Brand with Big Idea Logos

By George Lois

LOIS Logos How to Brand with Big Idea Logos Business, Finance & Career

LOIS Logos How to Brand with Big Idea Logos

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Description
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois's comments on why they are so good. George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a built-in, conceptual, "catchy" brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a product's virtues into a viewers' brain-and has the potential of bringing instantaneous success. Lois boldly states, "My goal, with the vast majority of the brands I have named and logos I have designed, is to create 'humanistic' symbols, driven by a pregnant idea, visualizing some recognizable aspect of the human experience, and magically relating it to a unique selling proposition that empowers great advertising and promotion." If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of the work of George Lois is the ultimate form of clear, precise, eye-popping communication.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
204
Release Date:
2015-11-10
Publication Date:
2015-09-01
Publisher:
Laurence King
Languages:
Original: English
ISBN10:
9063693990
ISBN13:
9789063693992
GPSR Manufacturer Reference:
[email protected]
Weight:
500 g
Height:
210 cm
Width:
140 cm
Thickness:
20 cm
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