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Monetizing Innovation
By Georg Tacke
Only 1 item left in stock
Description
Leela Srinivasan, Chief Marketing Officer, Lever > Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management and author of "Winning at Innovation" > Bill Gurley, Board member of Uber and General Partner at Benchmark "We launch a new collection twice a year, so a systematic approach to monetizing these innovations is critical for us. The practical, effective and counterintuitive guidance in Monetizing Innovation has helped us tremendously."
Christoph Kargruber, Executive Vice President of Innovation & Product Management, Swarovski "The lessons in this book are highly relevant for the automotive industry, where we can expect to see more change in the next 510 years than we saw in the last 50. As General Motors continues to lead this change in the industry, Monetizing Innovation will be an excellent blueprint for maintaining competitive advantage."
Stefan Jacoby, Executive Vice President & President International, General Motors > Dan Siroker, Co-Founder and CEO, Optimizely
Product details
- Edition:
- 1
- Languages:
- Original: English
- Number of Pages:
- 256
- Publisher:
- Wiley John + Sons
- Publication Date:
- 2016-06-03
- ISBN / EAN:
- 9781119240860
- Weight:
- 519 g
- Dimensions:
- 16/24/3 cm
- View Preview:
- View Preview
- GPSR Manufacturer Reference:
- [email protected]
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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Only 1 item left in stock
€25,97