Monetizatsiya innovatsiy. Kak uspeshnye kompanii sozdayut produkt vokrug tseny

Name: Monetizatsiya innovatsiy. Kak uspeshnye kompanii sozdayut produkt vokrug tseny
Brand: Biblos
SKU: 9785905641374-V
Price: 5.59 EUR
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By Madkhavan Ramanudzham i Georg Take

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Description

Innovatsii javljajutsja vazhnejshim faktorom rosta. Segodnja, bolee chem kogda-libo, kompanii dolzhny vnedrjat innovatsii, chtoby vyzhit. No uspeshnye innovatsii - eto ochen neprostaja zadacha. Avtory - partnery vsemirno izvestnoj konsaltingovoj kompanii Simon-Kucher & Partners Strategy & Marketing Consultants znajut o chem govorjat. Georg Take - ee generalnyj direktor, a Madkhavan Ramanudzham - partner v San-Frantsisko.Simon-Kucher & Partners - globalnaja konsaltingovaja kompanija, naschityvajuschaja 900 professionalov v 33 ofisakh po vsemu miru. Ee spetsializatsija - strategii, marketing, tsenoobrazovanie i prodazhi. Osnovannaja v 1985 godu, kompanija obladaet 30-letnim opytom i schitaetsja veduschim konsultantom po tsenoobrazovaniju v mire.Esli vy generalnyj direktor, ili otnosites k ispolnitelnomu rukovodstvu, ili javljaetes chastju komandy, otvetstvennoj za innovatsii i razrabotku no...

Product details

Number of Pages:: 256
Publication Date:: 2017
Publisher:: Biblos
Languages:: Published: Russian
ISBN10:: 5905641374

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