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Must-Have

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Must-Have

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Description
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?
In this brilliantly original provocative and witty book Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing advertising and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology genetics and consumer research he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
386
Release Date:
2010-08-05
Publication Date:
2010-08-05
Publisher:
Vintage
Languages:
Original: English
ISBN10:
0099437929
ISBN13:
9780099437925
GPSR Manufacturer Reference:
Minimum Reading Age:
0
Weight:
459 g
Height:
129 cm
Width:
198 cm
Thickness:
23 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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