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Smoke & Mirrors

By Gemma Milne

Product Image: Smoke & Mirrors

Smoke & Mirrors

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Description
'Robots will steal your job!' 'AI will revolutionise farming!' 'Genetic editing will cure cancer!' Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor. But hype has a dark side, too. It can mislead. It can distract. It can blinker us from seeing what is actually going on. From AI, quantum computing and brain implants, to cancer drugs, future foods and fusion energy, science and technology journalist Gemma Milne reveals hype to be responsible for fundamentally misdirecting or even derailing crucial progress. Hype can be combated and discounted, though, if you're able to see exactly where, how and why it is being deployed. This book is your guide to doing just that.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
336
Release Date:
2020-04-23
Publication Date:
2020-04-23
Publisher:
Little, Brown Book Group
Languages:
Original: English
ISBN10:
1472143663
ISBN13:
9781472143662
GPSR Manufacturer Reference:
[email protected]
Weight:
408 g
Height:
151 cm
Width:
233 cm
Thickness:
27 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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