Placeholder text

Go to cart

Leading Pharmaceutical Innovation

By Oliver Gassmann

Product Image: Leading Pharmaceutical Innovation

Leading Pharmaceutical Innovation

0 - Default Title
Description
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
Product details
Edition:
2
Number of Pages:
204
Release Date:
2008-03-03
Publication Date:
2008-03-03
Publisher:
Springer Berlin Heidelberg
Languages:
Original: English
ISBN10:
3540776354
ISBN13:
9783540776352
GPSR Manufacturer Reference:
[email protected]
Weight:
477 g
Height:
160 cm
Width:
241 cm
Thickness:
17 cm
Buy on Amazon
Currently sold out