Principles of Marketing Engineering

Name: Principles of Marketing Engineering
Brand: AUTHORHOUSE
Availability: OutOfStock
Rating: 5 (1 reviews)

By Lilen, Gary L.

- Default Title

Description

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making

Product details

Number of Pages:

232

Release Date:

2007-07-30

Publication Date:

2007-07-30

Publisher:

AUTHORHOUSE

Languages:

Published: English, Original: English

ISBN10:

1425135862

Weight:

635 g

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