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Strategic Intent

By Gary Hamel

Strategic Intent Business, Finance & Career

Strategic Intent

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Description
In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." Then they rally the organization to close the gap by setting challenges that focus employees' efforts in the near to medium term: "Build a personal copier to sell for $1,000"; "cut product development time by 75%." Year after year, they emphasize competitive innovation-building a portfolio of competitive advantages; searching markets for "loose bricks" that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader's rules. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to playing an endless game of catch-up.
Product details
Binding:
Paperback
Number of Pages:
112
Release Date:
2010-06-21
Publication Date:
2010-06-21
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
142213654X
ISBN13:
9781422136546
GPSR Manufacturer Reference:
[email protected]
Weight:
78 g
Height:
108 cm
Width:
168 cm
Thickness:
17 cm
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