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Selling Is Hard. Buying Is Harder.

By Garin Hess

Selling Is Hard. Buying Is Harder. Business, Finance & Career

Selling Is Hard. Buying Is Harder.

Only 1 item left in stock
Description
Enable Your Buyers for Faster B2B Sales What drives B2B sales most effectively-focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier and your prospects will buy from you faster and more often. Sales teams can shorten the sales cycle by as much as 68% when they learn to equip their champion-the people promoting their solution inside the target account-using the DEEP-C(TM) buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.
Product details
Binding:
Paperback
Number of Pages:
292
Release Date:
2020-06-08
Publication Date:
2020-06-16
Publisher:
Greenleaf Book Group, LLC
Languages:
Original: English
ISBN10:
1632992949
ISBN13:
9781632992949
Weight:
472 g
Height:
150 cm
Width:
226 cm
Thickness:
20 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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