Managing Corporate Communication: A Cross-Cultural Approach

Name: Managing Corporate Communication: A Cross-Cultural Approach
Brand: Red Globe Press
SKU: 9780230348028-V
Price: 1.53 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Rossella Gambetti

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Description

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

552

Release Date:

2012-11-16

Publication Date:

2012-11-16

Publisher:

Red Globe Press

Languages:

Published: English, Original: English

ISBN10:

0230348025

GPSR Manufacturer Reference:

[email protected]

Weight:

816 g

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