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The Four

By Scott Galloway

The Four Media & Communication

The Four

Only 1 item left in stock
Description
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
320
Release Date:
2017-10-05
Publication Date:
2017-10-02
Publisher:
Transworld Publishers Ltd
Languages:
Original: English
ISBN10:
0593077903
ISBN13:
9780593077900
GPSR Manufacturer Reference:
[email protected]
Weight:
417 g
Height:
154 cm
Width:
236 cm
Thickness:
27 cm

Condition

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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