Placeholder text

Go to cart

The Four

By Scott Galloway

The Four Law

The Four

Only 3 items left in stock
Description
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
336
Release Date:
2018-09-04
Publication Date:
2018-09-04
Publisher:
Penguin LLC US
Languages:
Original: English
ISBN10:
0525540393
ISBN13:
9780525540397
GPSR Manufacturer Reference:
[email protected]
Weight:
156 g
Height:
101 cm
Width:
169 cm
Thickness:
24 cm

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€3,59

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 3 items left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€3,59