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Imagineering: Innovation in the Experience Economy

By Gabrielle Kuiper

Imagineering: Innovation in the Experience Economy book

Imagineering: Innovation in the Experience Economy

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Description
To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Product details
Binding:
Paperback
Number of Pages:
292
Release Date:
2014-08-15
Publication Date:
2014-08-15
Publisher:
Cab International
Languages:
Original: English
ISBN10:
1780644655
ISBN13:
9781780644653
Weight:
828 g
Height:
186 cm
Width:
244 cm
Thickness:
16 cm
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