Placeholder text

Go to cart

Marketing In Creative Industries

By Gabriele Troilo

Marketing In Creative Industries Law

Marketing In Creative Industries

Only 1 item left in stock
Description
This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
384
Release Date:
2015-07-07
Publication Date:
2015-07-07
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
0230380247
ISBN13:
9780230380240
Weight:
741 g
Height:
189 cm
Width:
246 cm
Thickness:
21 cm
Buy on Amazon

Condition

Show more

Show less
Like new
Items present themselves flawlessly, free of any signs of wear. Your new book may even be unread and your new media comes in impeccable condition, including an undamaged dust jacket or original foil packaging.
Available immediately
€12,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€12,49