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"Forever Young?"

By Gabriele Sobiech

"Forever Young?"

By Gabriele Sobiech

0 - Default Title
Description
The demographic change presents new, primarily financial challenges for the state, politics, and the economy (level of power and domination relations). Aging (doing age) should be understood as a social construct that primarily offers self-empowerment opportunities for those who can follow the trend of age activation through sports/fitness due to higher educational qualifications and greater financial resources, and who maintain a healthy lifestyle.
The goal of this project was to analyze fitness studio advertising from an intersectional and inequality-reflective perspective based on the structural categories of body/aging, gender, and class. It aimed to interview trainers with a focus on older active individuals (representation level) and to take a differentiated look at the self-techniques of older women active in fitness studios gathered through a qualitative interview study (subject level). On one hand, working on the body can strengthen one's own social positioning; on the other hand, devaluing others who do not follow the trend can give rise to a new form of 'lookism.'
Product details
Binding:
Paperback
Number of Pages:
252
Release Date:
2025-07-29
Publication Date:
2025-07-29
Publisher:
Springer
Languages:
Original: English
ISBN10:
3658474149
ISBN13:
9783658474140
GPSR Manufacturer Reference:
[email protected]
Weight:
331 g
Height:
148 cm
Width:
210 cm
Thickness:
14 cm
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