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Distribution and e-commerce

By Gabriel Malongo Mpidi

Distribution and e-commerce Law

Distribution and e-commerce

By Gabriel Malongo Mpidi

0 - Default Title
Description
Distribution and E-commerce" analyzes the evolution of distribution in the digital age, marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive, selective, exclusive) and their strategic role. It then explores digital transformation, the impact of marketplaces, social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies, the importance of logistics and merchandising, and the challenges of e-business sustainability. Finally, it highlights future prospects: personalization, automation and environmental responsibility.
Product details
Binding:
Paperback
Number of Pages:
104
Release Date:
2025-06-17
Publication Date:
2025-06-17
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6208955106
ISBN13:
9786208955106
GPSR Manufacturer Reference:
[email protected]
Weight:
173 g
Height:
150 cm
Width:
220 cm
Thickness:
7 cm
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