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Pricing for Strategic Managers

By Gábor Rekettye

Pricing for Strategic Managers

By Gábor Rekettye

0 - Default Title
Description
While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete. Environmental changes, such as COVID-19, worldwide inflation, and regional wars, have given the pricing function significantly more attention, while there have been technological developments in digitalisation and artificial intelligence. This textbook tackles these changes head-on, providing an up-to-date discussion on the theory and practice of pricing.
Offering modern, relevant, practical examples, exercises and solutions, readers will gain a thorough and critical understanding of pricing in a digital world. Whilst grounded in theory, this book also offers practical tips and techniques that can be applied in local and international businesses. This book helps business students and company executives to deepen their knowledge of smart pricing.
Product details
Edition:
2
Number of Pages:
360
Release Date:
2025-10-27
Publication Date:
2025-10-27
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031905253
ISBN13:
9783031905254
GPSR Manufacturer Reference:
[email protected]
Weight:
703 g
Height:
160 cm
Width:
241 cm
Thickness:
25 cm
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