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Game-Based Marketing

By Gabe Zichermann

Game-Based Marketing

Only 1 item left in stock
Description
Get into game-based marketing . . . and play to win! TV advertising has "jumped the shark." Online advertising and marketing promises to fill the gap, but despite enthusiasm for buzz-generation and the value of social networks, no one has outlined a workable marketing model that actually leads to reliable revenue . . . until now. Written by videogame innovator and entrepreneur Gabe Zichermann and writer Joselin Linder, Game-Based Marketing explores "Funware," a new model for incorporating and leveraging games and game mechanics to reach today's customers. Behaviorally based, Funware will give you strategic insight into the deep-seated impulses and habits that drive our socially networked marketplace. In this groundbreaking guide, you'll discover which game-based marketing programs have already generated millions in revenue and produced the world's most loyal and engaged customers. You'll get a firsthand look at how this powerful approach applies to the new world of social media. Most importantly, you'll see how to create game-based marketing plans that measurably increase both sales and profits. Game-Based Marketing gives you practical guidance on adding games and gaming concepts to your marketing toolbox, including: - How to cut through the media noise to use games more effectively - Why "free to play" designs are irresistible to customers and lead to long-term revenue - How to leverage the passive games people are playing every day without even realizing it - How to create virtual economies and link them to your real-world business objectives - Who the different types of gamers are, and how to reach them—even when they're not "intentionally playing" - How to use games internally to motivate employees and boost sales - How to find the best game-based techniques for communicating with youth markets - And much more Filled with case studies from leading brands such as NBC, United Airlines, the U.S. Army, and more, Game-Based Marketing examines how Funware delivers results today and will be an integral marketing channel tomorrow. Use the tools in this book to reinvent your marketing strategy, or you might be out of the game altogether.
Product details
Edition:
1
Number of Pages:
240
Release Date:
2010-04-16
Publication Date:
2010-03-29
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0470562234
ISBN13:
9780470562239
GPSR Manufacturer Reference:
[email protected]
Weight:
509 g
Height:
157 cm
Width:
235 cm
Thickness:
18 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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