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Customer Relationship Management in the Digital Age

Customer Relationship Management in the Digital Age

0 - Default Title
Description
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
248
Release Date:
2025-06-12
Publication Date:
2025-06-12
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032844566
ISBN13:
9781032844565
GPSR Manufacturer Reference:
Weight:
447 g
Height:
174 cm
Width:
245 cm
Thickness:
14 cm
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