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Relationships and Networks in International Markets

By Gemunden, H. G.

Relationships and Networks in International Markets

0 - Default Title
Description
Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
Product details
Edition:
illustrated
Number of Pages:
480
Release Date:
1998-02-01
Publication Date:
1998-03-12
Publisher:
Pergamon Press
Languages:
Original: English
ISBN10:
0080430635
ISBN13:
9780080430638
GPSR Manufacturer Reference:
[email protected]
Weight:
881 g
Height:
16.1 cm
Width:
24 cm
Thickness:
3 cm
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