Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

Name: Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
Brand: Harvard Business Review Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Takahiro Fujimoto

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Description

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy.

Product details

Edition:: 1
Number of Pages:: 409
Release Date:: 1991-02-01
Publication Date:: 1991-02-28
Publisher:: Harvard Business Review Press
Languages:: Original: English
ISBN10:: 0875842453
ISBN13:: 9780875842455
Weight:: 816 g
Height:: 162 cm
Width:: 243 cm
Thickness:: 36 cm

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