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Case Studies in Strategic Management

By Gunther Friedl

Product Image: Case Studies in Strategic Management

Case Studies in Strategic Management

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Description
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
Product details
Edition:
1
Number of Pages:
112
Release Date:
2018-09-22
Publication Date:
2018-09-22
Publisher:
Springer
Languages:
Original: English
ISBN10:
3319955543
ISBN13:
9783319955544
GPSR Manufacturer Reference:
[email protected]
Weight:
342 g
Height:
160 cm
Width:
241 cm
Thickness:
12 cm

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