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Sustainable Energy Branding
0 - Default Title
Description
By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world's foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives.
These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
234
Release Date:
2023-02-27
Publication Date:
2023-02-27
Publisher:
Routledge
Languages:
Original:
English
ISBN10:
1032397128
ISBN13:
9781032397122
GPSR Manufacturer Reference:
Weight:
363 g
Height:
156 cm
Width:
234 cm
Thickness:
13 cm
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