Placeholder text

Go to cart

Unlevel the Playing Field: The Biggest Mindshift in PPC History

By Frederick Vallaeys

Unlevel the Playing Field: The Biggest Mindshift in PPC History Business, Finance & Career

Unlevel the Playing Field: The Biggest Mindshift in PPC History

Only 1 item left in stock
Description
Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick's first book dives into three key areas of search marketing-bidding, targeting, and messaging-to illustrate how automation layering can take your campaigns to the next level of profitability. Whether you're an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.
Product details
Binding:
Paperback
Number of Pages:
262
Release Date:
2022-01-14
Publication Date:
2022-01-14
Publisher:
Modern Marketing Masters
Languages:
Published: English, Original: English
ISBN10:
1544523335
GPSR Manufacturer Reference:
[email protected]
Weight:
340 g
Buy on Amazon

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€6,79

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€6,79