The Economics of Advertising (RLE Advertising)

Name: The Economics of Advertising (RLE Advertising)
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Frederic Taylor

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Description

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

Product details

Edition:: illustrated
Number of Pages:: 256
Release Date:: 2013-03-20
Publication Date:: 2013-03-21
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 0415818036
ISBN13:: 9780415818032
GPSR Manufacturer Reference:: [email protected]
Weight:: 552 g
Height:: 16.1 cm
Width:: 24 cm
Thickness:: 1.8 cm

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