Practice of Public Relations, The, Global Edition

Name: Practice of Public Relations, The, Global Edition
Brand: Pearson
SKU: 9781292160054-V
Price: 22.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Fraser Seitel

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Description

For courses in public relations.Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ApplicationsFeaturing an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century.Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Product details

Binding:

Paperback

Edition:

13

Number of Pages:

456

Release Date:

2016-08-06

Publication Date:

2016-08-06

Publisher:

Pearson

Languages:

Original: English

ISBN10:

1292160055

ISBN13:

9781292160054

GPSR Manufacturer Reference:

[email protected]

Weight:

971 g

Height:

203 cm

Width:

254 cm

Thickness:

25 cm

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Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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