International Business Strategy and Cross-Cultural Management

Name: International Business Strategy and Cross-Cultural Management
Brand: Edward Elgar Publishing Ltd
Availability: OutOfStock
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Description

This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges. Key Features:A strong connection of theoretical foundations with illustrative case studiesIntegration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chainsComprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapterAn integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsetsA supplementary website that provides multiple materials for furthering readersâEUR(TM) knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slidesInternational Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalization and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.

Product details

Binding:: Paperback
Number of Pages:: 352
Release Date:: 2022-03-31
Publication Date:: 2022-03-04
Publisher:: Edward Elgar Publishing Ltd
Languages:: Original: English
ISBN10:: 1839108649
ISBN13:: 9781839108648
GPSR Manufacturer Reference:: [email protected]
Weight:: 616 g
Height:: 168 cm
Width:: 242 cm
Thickness:: 20 cm

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