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Quantitative Models in Marketing Research

By Franses, Philip Hans

Product Image: Quantitative Models in Marketing Research

Quantitative Models in Marketing Research

0 - Default Title
Description
Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.
Product details
Binding:
Paperback
Number of Pages:
224
Release Date:
2010-06-10
Publication Date:
2010-06-02
Publisher:
Cambridge University Press
Languages:
Original: English
ISBN10:
0521143659
ISBN13:
9780521143653
GPSR Manufacturer Reference:
[email protected]
Weight:
395 g
Height:
170 cm
Width:
244 cm
Thickness:
12 cm
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