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The Sea We Swim in

By Frank Rose

The Sea We Swim in Social Sciences

The Sea We Swim in

Only 1 item left in stock
Description
Psychologists, economists, advertising and marketing mavens-for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch. Yet stories are key to how we comprehend the world and our place in it. In The Sea We Swim In, Frank Rose leads us to a new understanding of storytelling and its role in our lives. Building on insights from cognitive psychology and neuroscience, he shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand this way of thinking. From Warby Parker to The Walking Dead, Rose shows how they design and implement complex narrative ecosystems for interconnected digital worlds-and how you can do the same.
Product details
Edition:
1
Number of Pages:
304
Release Date:
2021-06-29
Publication Date:
2021-06-29
Publisher:
Blue Guides Limited of London
Languages:
Original: English
ISBN10:
1324003138
ISBN13:
9781324003137
Weight:
468 g
Height:
145 cm
Width:
213 cm
Thickness:
27 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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