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Microeconomics and Behaviour

By Robert Frank

Microeconomics and Behaviour Law

Microeconomics and Behaviour

Only 1 item left in stock
Description
Exploring the relationship between human behaviour and economic analysis, Microeconomics and Behaviour 2nd Edition establishes the fundamentals of intermediate microeconomics in a clear and narrative style and develops economic intuition about the world around us. The text continually encourages the reader to think like an economist through the development of core analytical tools and Economic Naturalist examples. Distinctive Features Economic Naturalist examples: Updated for the new edition, the text uses Economic Naturalist examples to show how economic principles can be used to explain experiences and observations of everyday life. Throughout the text, these examples demonstrate the relevance of economics by enabling the reader to apply economic concepts to everyday situations and also instil an inclination to do so.. Why do people not haggle in supermarkets?. Why does it pay to be careful with special offers? Business examples: Making content even more relevant for business students, Microeconomics and Behaviour 2nd Edition contains numerous examples that relate to business issues, tackling such questions as:. Why is it good that Uber increases prices in crisis situations?. Why did mobile phone companies pay too much (or too little) for a 3G licence?
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
602
Release Date:
2016-07-16
Publication Date:
2016-08-01
Publisher:
McGraw-Hill Education Ltd
Languages:
Original: German
ISBN10:
00771889770077174089
ISBN13:
9780077174088
Weight:
1219 g
Height:
197 cm
Width:
261 cm
Thickness:
25 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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