Applying Social Cognition to Consumer-Focused Strategy

Name: Applying Social Cognition to Consumer-Focused Strategy
Brand: Psychology Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kardes, Frank R.

0 - Default Title

Description

This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.

Product details

Edition:

illustrated

Number of Pages:

416

Release Date:

2005-07-30

Publication Date:

2005-07-28

Publisher:

Psychology Press

Languages:

Original: English

ISBN10:

0805855203

ISBN13:

9780805855203

GPSR Manufacturer Reference:

[email protected]

Weight:

750 g

Height:

157 cm

Width:

235 cm

Thickness:

27 cm

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