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Advances in Digital Marketing and eCommerce
0 - Default Title
Description
This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
Product details
Binding:
Paperback
Number of Pages:
328
Release Date:
2025-06-21
Publication Date:
2025-06-21
Publisher:
Springer
Languages:
Original:
English
ISBN10:
3031621379
ISBN13:
9783031621376
GPSR Manufacturer Reference:
Weight:
499 g
Height:
155 cm
Width:
235 cm
Thickness:
18 cm
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