The Routledge Companion to Consumer Behavior Analysis

Name: The Routledge Companion to Consumer Behavior Analysis
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. By focussing on human economic and social choices which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of the modern marketing-orientated business organization in shaping and responding to consumer choice.
This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Product details

Edition:

illustrated

Number of Pages:

472

Release Date:

2015-10-05

Publication Date:

2015-09-08

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0415729920

ISBN13:

9780415729925

GPSR Manufacturer Reference:

[email protected]

Weight:

987 g

Height:

175 cm

Width:

250 cm

Thickness:

30 cm

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