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Consumer Psychology for Marketing

By Gordon Foxall

Product Image: Consumer Psychology for Marketing

Consumer Psychology for Marketing

By Gordon Foxall

- Default Title
Description
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
286
Release Date:
1998-06-25
Publication Date:
1998-01-31
Publisher:
Cengage Learning
Languages:
Original: English
ISBN10:
1861523718
ISBN13:
9781861523716
Weight:
601 g
Height:
189 cm
Width:
246 cm
Thickness:
19 cm
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