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Marketing in the Age of Google, Revised and Updated
By Vanessa Fox
Only 2 items left in stock
Description
-Danny Sullivan, Editor in Chief, Search Engine Land "Vanessa Fox grabs your hand, shows you the way into the big black box of search marketing, and flips the lights on. You'll walk away from this book not only getting it when it comes to using search to build your business, but knowing how to do it."
-Tamara Adlin, author of The Essential Persona Lifecycle "This may be the first book that manages to identify and deconstruct the new search-engine-centricbusiness world in which we live. Highly recommended."
-John C. Dvorak, columnist, MarketWatch and PC Magazine "Finally! A nontechnical book about smarter search engine marketing. This is the search marketing bible for people looking to grow their business."
-Lee Odden, CEO, TopRank Online Marketing "Vanessa Fox has a fantastic perspective into the search marketplace. Her experience at Google and within the industry, combined with her ability to share those insights in nontechnical morsels, make this book a must-read for anyone in business."
-Richard Zwicky, founder and President, Enquisite Your search strategy can influence how consumers interact with your business. But, more importantly, how audiences use search engines provides critical data about customer behavior, needs, and motivations. This nontechnical book explains everything you need to know about search rankings, search data, and creating a search strategy that's deeply integrated into your business. This revised and updated edition includes the latest tools and changes to the search landscape. It now covers Google+ as well as Google's Panda algorithm, which has substantially changed how Google evaluates content quality.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
272
Release Date:
2012-04-09
Publication Date:
2012-05-01
Publisher:
Wiley
Languages:
Original:
English
ISBN10:
1118231937
ISBN13:
9781118231937
GPSR Manufacturer Reference:
Weight:
336 g
Height:
154 cm
Width:
233 cm
Thickness:
23 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€1,49