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Marketing and Branding

By Stivie Fox

Marketing and Branding Business, Finance & Career

Marketing and Branding

- Used - good
Description
Marketing and branding are strategies aimed at encouraging the sale of a product or recognition of a brand to promote the values and identity of the product and the organization. Keeping customers as the focus of its activities, marketing aims at anticipating and fulfilling customer requirements by applying principles of human psychology, sociology and economics. This book aims to present the theories and concepts related to the fields of marketing and branding in a comprehensive manner. The various advancements in the techniques and methods of marketing as well as their applications are presented herein. Those who want to broaden the expanse of their understanding in this field will be greatly benefited by this book.
Product details
Number of Pages:
222
Release Date:
2019-06-25
Publication Date:
2019-06-25
Publisher:
CLANRYE INTERNATIONAL
Languages:
Original: English
ISBN10:
1632407868
ISBN13:
9781632407863
Weight:
830 g
Height:
221 cm
Width:
286 cm
Thickness:
17 cm
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