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Marketing for Sustainable Tourism

By Xavier Font

Marketing for Sustainable Tourism

By Xavier Font

0 - Default Title
Description
This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.
Product details
Edition:
1
Number of Pages:
208
Release Date:
2018-05-02
Publication Date:
2018-05-09
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138560316
ISBN13:
9781138560314
GPSR Manufacturer Reference:
[email protected]
Weight:
547 g
Height:
175 cm
Width:
250 cm
Thickness:
16 cm
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