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Customer Genius
By Peter Fisk
Only 1 item left in stock
Description
10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?
Product details
Edition:
1
Number of Pages:
406
Release Date:
2009-03-20
Publication Date:
2009-03-20
Publisher:
Wiley John + Sons
Languages:
Original:
English
ISBN10:
1841127884
ISBN13:
9781841127880
Weight:
581 g
Height:
177 cm
Width:
181 cm
Thickness:
29 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€5,69