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The Data Asset
By Tony Fisher
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Description
-Ian Charlesworth, Practice Leader, Ovum Software "Especially for businesses with massively complex day-to-day marketing risk, and channel decisioning, until data quality is understood as having the potential to be the deciding factor in whether a business succeeds or fails against its competition, it will always be seen as a support function. The Data Asset positions data quality as being that deciding factor. The Data Asset has taken data quality beyond an IT function to the C-level, which, unless this is done, never seems to get accomplished."
-Peter Harvey, CEO, Intellidyn "The phrase 'data as a corporate asset' has been adopted by business and IT professionals alike. Finally, there's a book that deconstructs the phrase and gets to the meat of what matters: information as a business enabler. Tony's book not only justifies a newfound investment in data, it explains why the time for formal and sustained information management has come. And not a moment too soon."
-Jill Dyché and Evan Levy, cofounders of Baseline Consulting and authors of Customer Data Integration "In this book, Tony Fisher has provided an articulate presentation of the wide range of business impacts attributable to the absence of organizational data quality management, and then provides a practical guide for baselining and improving enterprise data governance. Tony's years of experience in helping organizations have infused this text with many valuable recommendations that will lead to continual organizational maturation and improvement in the value of the enterprise data asset."
-David Loshin, President of Knowledge Integrity, Inc., and author of Master Data Management and Enterprise Knowledge Management
Product details
Edition:
1
Number of Pages:
240
Release Date:
2009-06-04
Publication Date:
2009-06-01
Publisher:
Wiley
Languages:
Original:
English
ISBN10:
0470462264
ISBN13:
9780470462263
GPSR Manufacturer Reference:
Weight:
426 g
Height:
166 cm
Width:
236 cm
Thickness:
30 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€3,59