The Economic Implications of Advertising (RLE Advertising)

Name: The Economic Implications of Advertising (RLE Advertising)
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Otto Firestone

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Description

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

Product details

Edition:: 1
Number of Pages:: 232
Release Date:: 2013-03-20
Publication Date:: 2013-03-21
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 0415818028
ISBN13:: 9780415818025
GPSR Manufacturer Reference:: [email protected]
Weight:: 517 g
Height:: 16.1 cm
Width:: 24 cm
Thickness:: 1.7 cm

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