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Improve Your Global Business English

By Fiona Talbot

Improve Your Global Business English Law

Improve Your Global Business English

Only 1 item left in stock
Description
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
256
Release Date:
2012-12-28
Publication Date:
2012-11-03
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749466138
ISBN13:
9780749466138
GPSR Manufacturer Reference:
[email protected]
Weight:
327 g
Height:
140 cm
Width:
216 cm
Thickness:
15 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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