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Film Marketing

By Finola Kerrigan

Film Marketing

By Finola Kerrigan

0 - Default Title
Description
The role of the film marketer is both vital and challenging. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like the first edition, this book takes a socio-cultural as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. It addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade.
This is the original film marketing text which no interested film or marketing student should be without. .
Product details
Edition:
2
Number of Pages:
202
Release Date:
2017-03-16
Publication Date:
2017-03-14
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138013358
ISBN13:
9781138013353
GPSR Manufacturer Reference:
[email protected]
Weight:
537 g
Height:
175 cm
Width:
250 cm
Thickness:
16 cm
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