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The Retail Value Chain

By Sami Finne

The Retail Value Chain

Only 1 item left in stock
Description
The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: ¿ Why have hard discounters succeeded in many markets? ¿ What are the key success factors of premium retailing? ¿ How can traditional retailing respond to competition from new entrants? ¿ How will private labels change product development processes and the balance of power in the retail value chain? ¿ How can different manufacturers benefit from ECR-collaboration? ¿ How do retailers share and use information in collaboration with manufacturers? ¿ How will new technologies change the retail value chain? Including expert opinions, real-life case examples and a global study of shopper information sharing, The Retail Value Chain is essential reading for both retail practitioners and students of retail and channel marketing.
Product details
Edition:
1
Number of Pages:
386
Release Date:
2008-12-03
Publication Date:
2009-01-01
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749454563
ISBN13:
9780749454562
GPSR Manufacturer Reference:
[email protected]
Weight:
743 g
Height:
161 cm
Width:
240 cm
Thickness:
25 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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€6,79

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