Placeholder text

Go to cart

Ask, Measure, Learn

By Lutz Finger

Ask, Measure, Learn Business, Finance & Career

Ask, Measure, Learn

Only 1 item left in stock
Description
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
Product details
Edition:
1
Number of Pages:
336
Release Date:
2014-01-30
Publication Date:
2014-03-11
Publisher:
O'Reilly Media
Languages:
Original: English
ISBN10:
1449336752
ISBN13:
9781449336752
GPSR Manufacturer Reference:
[email protected]
Weight:
510 g
Height:
153 cm
Width:
228 cm
Thickness:
25 cm
Buy on Amazon

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€1,70

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€1,70