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Nation and Place Branding

By Torres, Jose Filipe

Nation and Place Branding Law

Nation and Place Branding

0 - Default Title
Description
Chapter 1 - Definition of Nation, Country, Region and City Branding.- Chapter 2 - The Importance of Nation, Region and City Branding.- Chapter 3 - Understanding Competitive Advantage in Nation and City Branding, -What makes a great Nation or City Brand?.- Chapter 4 - The role of Marketing in Nation Branding and City Branding.- Chapter 5 - The importance of "Digital Identity" and "Digital Footprint" in Nation and City Branding.- Chapter 6 - The role of special events in Nation and City Branding.- Chapter 7 - The role of sustainability in Nation and City Branding.- Chapter 8 - Key Performance Indicators (KPIs) for Nation and City Branding.- Chapter 9 - Crisis management & nation and city communications.- Chapter 10 - How to develop a Nation or City Brand and sustain its success. 14 Steps to Nation and City Branding – The roadmap based on Bloom Consulting’s proven methodology.
Product details
Binding:
Paperback
Number of Pages:
364
Release Date:
2026-01-03
Publication Date:
2026-01-03
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031973275
ISBN13:
9783031973277
GPSR Manufacturer Reference:
[email protected]
Weight:
552 g
Height:
155 cm
Width:
235 cm
Thickness:
20 cm
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