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Consumer Brand Relationships

By M. Fetscherin

Product Image: Consumer Brand Relationships

Consumer Brand Relationships

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Description
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
Product details
Edition:
1
Number of Pages:
297
Release Date:
2015-05-07
Publication Date:
2015-05-07
Publisher:
Palgrave MacMillan UK
Languages:
Original: English
ISBN10:
1137427108
ISBN13:
9781137427106
GPSR Manufacturer Reference:
[email protected]
Weight:
494 g
Height:
140 cm
Width:
216 cm
Thickness:
18 cm
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