Consumer Brand Relationships

Name: Consumer Brand Relationships
Brand: Palgrave MacMillan UK
SKU: 9781137427106-G
Price: 1.79 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By M. Fetscherin

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Description

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

Product details

Edition:: 1
Languages:: Original: English
Number of Pages:: 297
Publisher:: Palgrave MacMillan UK
Publication Date:: 2015-05-07
ISBN / EAN:: 9781137427106
Weight:: 494 g
Dimensions:: 140/216/18 cm
GPSR Manufacturer Reference:: [email protected]

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