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Hispanic Marketing

By Felipe Korzenny

Hispanic Marketing

By Felipe Korzenny

0 - Default Title
Description
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
514
Release Date:
2024-11-21
Publication Date:
2024-12-05
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032137746
ISBN13:
9781032137742
GPSR Manufacturer Reference:
[email protected]
Weight:
772 g
Height:
156 cm
Width:
234 cm
Thickness:
27 cm
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